![]() Design/methodology/approach – The paper draws on empirical evidence from multiple case studies undertaken in the UK food industry. Purpose – The purpose of this paper is to highlight the problems with demand management in fresh food value chains and to propose a framework for demand analysis and improved demand management. The study recommended manufacturing firms should embrace the use of re-usable packaging material, recyclable packaging material, non-hazardous packaging material, biodegradable packaging material, reduced packaging material and low-density packaging material. The study established that green distribution is a critical component in cost mitigation and performance enhancement in the sugar sector. Data analysis was conducted using descriptive and inferential statistics by use of hierarchical moderated multiple regression analysis. Regression analysis was used to establish the relationship between the variables. This study used SPSS Version 21 and Microsoft word tools to aid in data analysis. The study adopted both qualitative and quantitative data analysis techniques. The study collected data using questionnaires. Stratified random sampling was used with sample size of 30% of the target population, which comprised of 180 respondents. The target population was 600 respondents comprising of the management of sugar companies in Kenya, sugarcane farmers and sugar importers and exporters. The study employed descriptive research design. The main objective of this study was to assess the effects of Green Distribution on the organizational performance of sugar sub-sector in Kenya. This research will address various problems and make an emphasis to make regional sericulture production mature and profitable. Problems recorded as per farmers were lack of appropriate technology to widen the scope of sericulture and modern silkworm rearing techniques, lack of proper irrigation facilities, and governmental aids and support. Producers sold the cocoon to primary collectors at NRs 500per kg cocoon which was 15% more than percent sales while selling to the government, fetching an average BC ratio of 1.3. In this region, three marketing channels were identified (producer to the primary collector/small hand processor) and (producer to primary processor or reelers) and the producer himself as the processor and distributor. The interview result indicates that producers produce cocoon at an average of 30.05 kg per ropani in one production round and production was made twice a year. As per the finding and research, Bi-voltine Silkworm (Bombyx mori) was mainly reared which feeds upon the leaves of the mulberry plant. ![]() The beginning of sericulture in the region was due to some personal interest but gained popularity and huge return and turned out to achieve the objectives of food security and source of employment. The study was conducted in Nov 2019 – Feb 2020 with the objective of assessing the whole value chain of sericulture products in the Western inner terai region of Nepal. ![]()
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