![]() However, if there is a local or national newspaper you want to send it to, be sure to check their policies. This means you have more control over how popular or obscure your press release ends up. You find great images and add links when necessary. You decide how it looks and can edit on the fly when something changes. When you post it on your own blog, you have control over its success. ![]() They could stick it up and not promote it at all or even add an inappropriate image, hurting your brand. One reason to consider your own blog is control – when you send the press release off to a digital publication you have no idea how they’ll treat it. Is there a better place to send your press release or should even put it up on your own blog instead? Instead, you might want to redo the release to make the products the focus rather than the event.īefore you send the press release off to the digital version of your local newspaper in order to “just get it out there,” take a minute to think if this is the best route. This wouldn’t necessarily work for the online press release because someone reading it 1000 miles away wouldn’t be able to make the event. The original press release was about the local Halloween event where your company was going to show them off for the first time. For example, let’s say the press release is about your new product line of Halloween decorations. So you might want to consider rewriting the press release before you put it online. If you treat both parties the same you might be in for some trouble. There’s a much broader spectrum of people on the web looking for interesting material. The audience for your press release in a local newspaper won’t necessarily be the same audience online. ![]() This is because there is just so much stuff to see online that your release could easily end up dying in total obscurity. In fact, unless you take steps to correct it, your press release could end up totally ignored.
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